Author: Jesse

Whether your company is new or well-established, invest in branding. Understand that there is only so much you can learn about branding. I understand. You immerse…

A strategic framework known as “Brand Architecture” arranges all of your products and services and decides how to brand—or not brand—them both visually and linguistically. Like…

“The method by which the future intrudes into our lives is change.”The futurist and writer Alvin Toffler It is natural to expect uncertainty and change at…

I recently used the straightforward yet insightful icebreaker question, “Share one thing that you like or respect about your manager,” at a leadership session. What emerged…